Add a little luxury to your baggage collection: The Munich-based label MCM stands for perfect craftsmanship and unconventional design. Founded in 1976 at the pinnacle of Munich’s creative renaissance, today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. Appealing to the Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial audience is ageless, genderless, empowered and unconstrained by rules and boundaries. This is New School Luxury.