6.1.1 Use of Google Analytics
In addition to or instead of the browser add-on, you can block tracking by Google Analytics on our web pages by clicking this link. An opt-out cookie will then be installed on your device. This will block the collection of data by Google Analytics for this website and this browser in the future and for as long as the cookie is installed in your browser.
6.1.2 Google Analytics Demographics and Interests Reporting
In addition to the standard version of Google Analytics, we also use Google Analytics Demographics and Interest Reporting. For this purpose, Google uses a DoubleClick cookie if one is stored on your computer. Through this service, we receive reports from Google with information, for example, on which visitor groups (interests, age groups) visit our website and what interests them there. We use this information to better serve our target group. You are not personally identified in these reports.
When using our website, you consent to this use of data in the context of Google Analytics (Demographics and Interests Reporting).
You can prevent your visit from being included in our reports by opting out of Google Analytics tracking as described above.
Information on how Google uses data and how you can prevent or monitor this data use is also available in the "How Google uses data when you use our partners" sites or apps.
6.1.3 Use of Google DoubleClick for Publishers
This website uses DoubleClick for Publishers ("Doubleclick"), a service of Google. Doubleclick is a platform for the placement, management and optimization of ads on websites. With Doubleclick we can reach and present personalized ads to website visitors who have shown interest in certain content areas. This is made possible through an analysis of their use of our website, including other site pages, and on other websites within the Google display network (Google itself, Google Ads, and other websites). For this purpose, Google uses DoubleClick cookies, which are stored on your computer. Most cookies contain a cookie ID. This is a sequence of characters that match websites and servers to the browser where the cookie is stored. It enables the websites and servers to distinguish the browser from browsers with other cookies and identify every browser with a unique cookie ID. This ID is used exclusively for the unique identification of a web browser on a certain computer and not to identify a person. DoubleClick cookies do not contain or store any personal data of users.
You can deactivate personalized Google ads in your browser by clicking the "Turn off" link in the deactivation settings under https://www.google.de/settings/ads or, if you use the Google Chrome, Firefox or Internet Explorer browser, by deactivating the DoubleClick cookie by installing the browser add-on available at https://www.google.de/settings/ads.
6.1.4 Use of Google Remarketing
This website uses the remarketing function of Google Inc. This function serves to present interest-based adds to website users within the Google display network. A cookie is stored in the website user's browser so that the user can be recognized when accessing other websites in the Google display network. The user can be shown ads on these sites based on the contents they have viewed on websites that use the Google Remarketing function.
6.1.5 Use of etracker technologies
The data generated as a result are processed and saved solely in Germany by etracker on our behalf and are thus subject to strict German and European data privacy laws and standards. Etracker has been independently audited and certified in this regard and awarded the data privacy quality seal ePrivacyseal.
Data are processed in accordance with the legal provisions of Art. 6 Par. 1 (f) (legitimate interests) of the EU General Data Protection Regulation (EU GDPR). Our legitimate interests are the optimization of our online services and our website. The privacy of our users is very important to us. Consequently, the IP address is anonymized by etracker at the earliest possible stage and the login and device IDs are converted to a unique key. This cannot be associated with an individual person, however. The data are not used by etracker for any other purposes, merged with other data or forwarded to third parties.
You can described above at any time to the extent that such processing involves personally identifiable data. An objection will not result in any disadvantages for you.
object to the data processing
Further privacy information on etracker is available here.