MyDutyFree - sophisticated, unmistakeably Munich

Worldfamous 'Gemütlichkeit' and the Bavarian lifestyle

10.05.2016
Passengers at Munich Airport's new satellite facility will soon notice the innovative concept for the duty-free areas developed by eurotrade, the airport's trade subsidiary. With "MyDutyFree", an individual brand has been created for the first time that stands apart from other duty free retailers both in terms of the range of goods offered and the strong affinity to Bavaria and the city of Munich. The existing duty free spaces at Munich Airport are slated to be revamped one by one to bring them into line with the "MyDutyFree" branding.

The design concept in the new satellite is inspired by some of the most beloved sights and places in Bavaria's capital, Munich. As they shop, passengers will keep encountering bronze figures depicting such Munich cultural icons as Karl Valentin, Liesl Karlstadt, Helmut Fischer, and Helmut Dietl. On the Schengen level of the satellite, the foot traffic in the duty free shop will flow from Odeonsplatz via the Hofgarten to the university fountain, while the shop on the Non-Schengen level takes shoppers on a stroll along Maximilian Strasse to the Platzl. To highlight the many regional products on offer, the decor includes such traditional Bavarian elements as maypoles and beer garden tables. The shopping experience is rounded off by multimedia elements, including a media wall for interactive brand presentations.

In three outlets with a total area of 2,600 square meters, the MyDutyFree retail concept offers a wide range of fragrances, cosmetic items, spirits, tobacco products, toys and confectionery as well as accessories from renowned international labels. Newcomers to the selection include perfumes, cosmetics and accessories from the prestigious Victoria's Secret brand and accessories from Aigner and Valentino. Fragrance fans will appreciate the presence of Annick Goutal, Micallef, Escentric Molecules and Bvlgari's exclusive Les Gemme line of perfumes. Wines and spirits available at MyDutyFree include the familiar classics as well as 10 new wineries from all over the world (including Penfolds from Australia, Esterhazy from Austria and Italy's Bottega), a selection of whiskeys from Japan and Taiwan, two new champagnes (Veuve Cliquot Vintage and Bollinger) and a number of products from Bavarian distilleries such as The Duke gin and Lion's vodka. For the first time, passengers will also have access to a digital wine sommelier as well as the opportunity to taste wines.

"Munich thrives on its diversity, the charm of the people who live there, its worldfamous 'Gemütlichkeit' and the Bavarian lifestyle. That lifestyle is what we want to communicate with the MyDutyFree brand. It offers a pleasant shopping experience full of surprises, and passengers will come to identify it with our airport," says eurotrade managing director Sven Zahn. Rainer Beeck, the head of commercial activities at Munich Airport, adds: "This entirely new concept by our trade subsidiary eurotrade is an important milestone in the future-oriented development of Munich Airport's retail landscape."

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