Bavaria itself excels as one of the culturally most attractive regions throughout Europe, on top offering exclusive sports facilities at any season and a large number of enticing wellness and health sites. Bavaria's food and hospitality industry, with a vast array of establishments ranging from the inexpensive to the luxurious, is another outstanding feature.
Customs are brought to life and traditions maintained: Bavarians are proud of their way of life, which has been developed over centuries. They tread new paths but, at the same time, authentically bridge the gap between then and now; between old and new. And this may be precisely the secret behind Bavarian customs: Each generation interprets them slightly differently, without losing sight of their origins and wants to share it with visitors. Bavaria Tourism collected different stories and testimonials, which show Bavaria in a familiar yet modern light under the heading "Bavaria – traditionally different".